Ever had a customer return a product faster than you can say “Wait, what?” Or perhaps they’ve morphed into a master negotiator, scoring a discount because the product didn’t quite match their dreams? Welcome to the thrilling, sometimes facepalm-worthy world of Sales Returns and Allowances—where the customer is always right, even when they might not be.
You send your products out into the world, hoping for standing ovations and rave reviews. But sometimes, reality crashes the party. Items get damaged, don’t meet customer expectations, or buyers wake up from a 2 a.m. shopping spree wondering, “What was I thinking?” Whatever the reason, returns happen, or customers might bargain for a discount to keep the item.
Here’s the twist: although sales returns and allowances have their distinct flavors, they usually shack up together in your accounting records. Why? Because unless these numbers are skyrocketing like a fireworks show gone rogue, there’s no need to split hairs. It’s like alphabetizing your spice rack—you could do it, but who really wants to?

What Are Sales Returns and Allowances?
So, what are we actually dealing with here? Sales Returns and Allowances are the financial oopsies that take a bite out of your sales revenue. They represent:
- The sales price of goods customers send back (ouch)
- Discounts you hand out for products that weren’t up to par but customers decide to keep anyway
Think of it as the “oops” factor in your sales figures—a necessary reality check.
But watch your step—if these numbers start sprinting upward like they’re aiming for Olympic gold, it’s a red flag waving furiously. Maybe your products aren’t holding up, or perhaps the delivery guy thinks “Fragile” is Italian for “throw me.”
Sales Returns
A Sales Return—also known as “returns inwards” if you’re feeling fancy—occurs when a customer sends back the goods they purchased, aiming for a full refund. Reasons for returns can range from:
- The product being defective
- Arriving damaged (thanks, shipping services)
- Not fitting the description
- Simply not meeting expectations
It’s like ordering a pizza and getting a salad. Major disappointment.
When this happens, it’s crucial for businesses to keep track of these returns. Ignoring them is like pretending that leaky roof isn’t going to flood your house—spoiler alert: it will. Accurate records ensure your financial statements are on point, and help you avoid any “surprise!” moments during audits.
Allowances
On the flip side, a Sales Allowance is when the customer decides to keep the product but not without a little “make it worth my while.” Maybe the item has a minor defect, or perhaps it wasn’t exactly as advertised. Instead of dealing with the return hassle, you offer them a reduced price—a peace offering of sorts.
It’s like saying, “Sorry about that scratch on your new car. How about we knock a few bucks off?” The customer keeps the merchandise, you take a hit on the price, and everyone moves on.
But don’t be fooled—this still nibbles at your bottom line, so tracking these allowances is just as crucial.

Related: What Type of Account is Cost of Goods Sold?
What Type of Account Is Sales Returns and Allowances?
Drumroll, please… The Sales Returns and Allowances account is a contra-revenue account. Wait, a contra-what?
A contra-revenue account is like the rebellious teenager in your family of revenue accounts. Instead of having a credit balance like its straight-laced siblings, it struts around with a debit balance.
This account cozies up right below your sales revenue on the income statement, deducting from your gross sales to reveal your net sales. Think of it as peeling back the Instagram filters to see the real, unedited picture of your sales performance.
By keeping tabs on sales returns and allowances, companies can see the original amount sold and pinpoint what chipped away at those numbers. It’s a financial reality check—if returns and allowances are piling up, it’s time to grab your magnifying glass and investigate. Is there an issue with product quality? Shipping mishaps? Or are customers treating your return policy like their personal wardrobe trial?
Recording these in a separate contra-revenue account isn’t just about being meticulous; it’s about gaining valuable insights. Management can monitor these amounts as a percentage of overall sales, helping them make informed decisions. After all, you can’t fix a problem you don’t know exists.
In the income statement, sales returns and allowances are subtracted from sales, along with any sales discounts, to calculate your net sales. Sometimes, you’ll only see “Net Sales” listed, with the fine print hiding in the notes like a shy accountant at a corporate party.
Accounting for Sales Returns and Allowances
When it comes to bookkeeping, sales returns and allowances aren’t just digits on a ledger—they’re stories of hiccups, mishaps, and how you (hopefully) turned things around. The key players here are the Sales Returns Account and the Sales Allowances Account. Both are contra accounts, meaning they offset your gross sales, giving you a clearer picture of net sales.
Let’s dive into the nitty-gritty with some journal entries. Don’t worry; we’ll keep it as painless as possible.
Journal Entries for Sales Returns and Allowances
Accounting for these can feel like juggling flaming torches, but trust me, once you know the steps, it’s a breeze (or at least less fiery). The key is figuring out which accounts to increase and decrease—and by how much.
Regardless of how the customer paid or how you’re refunding them, updating your Sales Returns and Allowances account is non-negotiable. This account reflects the decrease in revenue due to returns or allowances. Since it’s a contra-revenue account, you’ll debit it to show the reduction in sales.

When the Customer Paid on Account (Credit Sale)
If the customer bought on credit and returns the goods, you need to adjust the Accounts Receivable because they no longer owe you that money. Here’s how it looks:
Accounts | Debit | Credit |
Sales Returns and Allowances | $$$ | |
Accounts Receivable | $$$ |
When You’re Issuing a Cash Refund
If the customer paid in cash (or you’re refunding cash), you’ll credit your Cash account (because cash is leaving your business) or a Payable to Customers account if you’re refunding later:
Accounts | Debit | Credit |
Sales Returns and Allowances | $$$ | |
Cash or Payable to Customers | $$$ |
Examples
Time to drag these dusty concepts into the real world. Let’s see how this all plays out with some examples.
Johnny Dairy Co.
Johnny Dairy Co. sells 1,200 bottles of milk to Mr. Teddy at $0.50 per bottle. The initial journal entry to record the sale would be:
Accounts | Debit | Credit |
Accounts Receivable | $600 | |
Sales | $600 |
But hold the milk! Mr. Teddy discovers that 300 bottles are expired—yikes. He returns them, and Johnny Dairy agrees to deduct the amount from his account. Here’s the journal entry for the return:
Accounts | Debit | Credit |
Sales Returns and Allowances | $150 | |
Accounts Receivable | $150 |
By recording this, Johnny Dairy Co. keeps their books accurate and can investigate why they shipped expired milk in the first place—probably a good idea to check on that.
Linkage Enterprise
Linkage Enterprise sells a computer set to Daniel for $1,050. Upon delivery, Daniel realizes a critical part is missing (cue dramatic music). Instead of returning the whole set, he agrees to keep it if Linkage refunds him $100.
Here’s how Linkage records the allowance:
Accounts | Debit | Credit |
Sales Returns and Allowances | $100 | |
Cash | $100 |
Note: Some companies might skip the Sales Returns and Allowances account and debit the Sales account directly. But maintaining a separate contra-revenue account is like having a detailed map—it helps you navigate and make better decisions down the line.
Related: Accumulated Depreciation is What Type of Account?
Do Sales Returns and Allowances Get Closed?
In the grand finale of the accounting period, Sales Returns and Allowances accounts get closed. They’re temporary accounts, after all. Think of them as the seasonal decorations in a retail store—useful for a while, then packed away to make room for the next big thing.

The balances in these accounts are transferred to permanent accounts on the balance sheet at year-end. This zeroes out the temporary accounts, ensuring the new year starts with a clean slate. It’s like hitting the reset button on your favorite game—except instead of battling dragons, you’re wrangling numbers.
Are Sales Returns and Allowances an Expense?
Good question! While they might feel like expenses because they reduce your income (much like an unexpected parking ticket), Sales Returns and Allowances are not considered expenses. Instead, they’re reductions from sales revenue on your income statement.
By accounting for them correctly, you get a more accurate picture of your net sales, which is crucial for understanding the true performance of your business. It’s all about transparency and keeping those financial statements honest (because nobody likes a cooked-books scandal).
Takeaways
- Sales Returns and Allowances are contra-revenue accounts that reduce your gross sales to net sales.
- They represent the value of goods returned by customers and discounts given for less-than-perfect products that customers decided to keep.
- Recording returns and allowances accurately is essential for maintaining honest and transparent financial records.
- A high volume of returns and allowances could indicate underlying issues in product quality, shipping, or customer satisfaction—time to put on your detective hat.
- These accounts are temporary and get closed at the end of the accounting period to prepare for the next one.
- They aren’t expenses; they’re reductions in revenue—a subtle but important distinction.